In October 2025, on the occasion of the opening of the 31st China Yiwu International Small Commodities Fair - Export Commodies Exhibition, the launch ceremony of the "Foreign Trade Premium Products China Tour - Empowering Domestic Markets" was grandly held at the Yiwu International Expo Center. Guided by the Ministry of Commerce and hosted by the Zhejiang Provincial Department of Commerce, with the Yiwu Municipal People's Government as the organizer, the event carried the theme "Gathering Foreign Trade Premium Products in Yiwu, New Trends in Quality Consumption." It serves as a practical measure in response to the national strategy for integrated domestic and foreign trade and aims to facilitate the "dual circulation" of domestic and international markets.

At the launch ceremony, Wen Jianfei, Vice Mayor of Jinhua City and Deputy Secretary of the Yiwu Municipal Party Committee and Mayor, delivered a speech introducing Yiwu's advantages in both domestic and foreign trade and its full-chain service capabilities as the "Global Capital of Small Commodities." Zhu Jun, Member of the Party Leadership Group and Chief Economist of the Zhejiang Provincial Department of Commerce, delivered a speech and announced the opening of the event. The ceremony also featured the release of the "National Professional Market Initiative on Integrated Domestic and Foreign Trade," and promoted Yiwu's sixth-generation market—the Global Digital Trade Center, hailed as a "new engine for digital trade." The port cooperation potential of Xinjiang's Tacheng Border Market, the "YIWU SELECTION" brand overseas collection store model, and the development of demonstration stores for foreign trade brand factories were also presented. Notably, Chinagoods and NetEase Yunxin reached a strategic cooperation to build an intelligent business ecosystem for "AI + Small Commodities," which will empower the traditional toy industry through AI modules, enabling SMEs to conveniently achieve intelligent product iteration. Furthermore, industry experts shared insights on the localization of IP for overseas expansion and trends in the export of leather products, providing valuable references for business development.

As an important supporting activity, the Foreign Trade Premium Products Trade Matching Session was held concurrently, facilitating precise对接 between over 300 suppliers and 100 domestic professional buyers, with intended transactions reaching over 18 million RMB on site. The event established a four-day platform for display, matchmaking, and cooperation, covering multiple categories such as daily consumer goods, electronic appliances, and cultural, sports, and toy products. It effectively promoted the expansion of foreign trade premium products into the domestic market and contributed to high-quality development in foreign trade.